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  • Writer's pictureChib Onwunaka

6 Common Marketing Strategies

There are many marketing strategies that small businesses can use to promote their products or services. Here are some common ones:


Ironing Out Marketing Strategies


  1. Social media marketing: Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn can be used to reach a large audience and engage with customers. Small businesses can create profiles, post updates, share content, and run ads to promote their brand and products.

  2. Email marketing: Email campaigns can be used to send newsletters, promotions, and updates to customers who have subscribed to the mailing list. Small businesses can use email marketing tools to create and send professional-looking emails and track the performance of the campaigns.

  3. Content marketing: Content marketing involves creating and sharing valuable and relevant content such as blog posts, videos, infographics, and podcasts to attract and retain customers. Small businesses can use content marketing to establish their authority, educate their audience, and build trust and loyalty.

  4. Search engine optimization (SEO): SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. Small businesses can use SEO techniques such as keyword research, on-page optimization, link building, and local SEO to improve their visibility and attract organic traffic.

  5. Referral marketing: Referral marketing involves encouraging existing customers to refer their friends, family, or colleagues to the business in exchange for rewards or incentives. Small businesses can use referral marketing to increase their customer base and generate more sales.

  6. Event marketing: Event marketing involves organizing or participating in events such as trade shows, conferences, or webinars to showcase the products or services of the business and network with potential customers. Small businesses can use event marketing to build relationships, generate leads, and increase brand awareness.


These are just a few examples of marketing strategies that small businesses can use to promote their products or services. The choice of the strategy depends on the business goals, target audience, budget, and resources available.


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